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The US Presidential Campaign and Fundraising Techniques
Mr. Paul Pelletier, one of America's leading experts in the field of political fundraising gave a lecture at the Center for the Study of Democracy on July 26, 2004.

He spoke of the US political technology stressing that nowadays the success is measured by the ability to organize and communicate. Communication becomes very important and politicians put more efforts in grass-roots methods making the campaigns less technical but more people oriented, he said. The importance of the media and the TV ads diminishes. He described four types of campaigns depending on the personality and theories of the candidate – “incumbent”, “challenger”, “open seat” and “obstructionist”.

Mr. Pelletier also explained the US division of powers and the voting procedure for electing the President, the Supreme Court and the Congress. He dwelled on the distribution of votes among the US states and suggested a number of “key battleground states” in the 2004 elections.

Finally, he presented a number of fundraising techniques and answered questions from the public about the forthcoming elections.

Real Nature of US Elections - presentation of Paul Pelletier (MS PowerPoint, 1.05 Mb)

Paul Pelletier
Bio data

With more than a decade of fundraising and consulting experience, Paul Pelletier is recognized as one of America's leading experts in the field of political and PAC fundraising. He formally served as both a Legislative Assistant on Capitol Hill in Washington, D.C. and as Deputy Special Assistant at The White House before forming his own firm, Direct Campaign Solutions, in 1993. His knowledge of campaign and fundraising techniques has lead him to instruct classes and seminars for the Republican National Committee, the National Women's Political Caucus, the Leadership Institute, the Conservative Leadership Conference, Campaigns & Elections Magazine, the American Association of Political Consultants, and others. He is a graduate of the prestigious RNC Finance and Campaign College, the Indiana University School of Philanthropy Fundraising Program, and the American University Lobbying Institute. He holds a bachelors degree in political science from Columbus University and a masters degree in political management from Regent University.
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