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The lack of adequate local media is a trend with devastating implications for the regions of Bulgaria. It affects not only the local public institutions; regional economic activity is also hindered by the absence of independent media. At the same time, when discussing the state of media in Bulgaria, the problems of local media are often overlooked. The current publication presents the results of a survey of 179 local media with internet presence. The analysis focused on the mechanisms and factors that prevent journalists and the media from informing the public in an objective, competent, and comprehensive way.